Spire Technology pens deal with ADATA

Spire Technology has partnered with ADATA to distribute the manufacturer’s highly acclaimed range of products. One of the world’s largest vendors of DRAM modules and USB flash drives, ADATA’s product line includes memory cards, solid state drives, and portable hard drives. The company is also now a major provider of advanced LED lighting.

The partnership will give ADATA the opportunity to grow within the memory market by collaborating with a specialised distributor with deep coverage of the local PC component sector. Dave Taylor, ADATA UK country manager for Sales and Marketing, commented on the agreement: "We are excited to be partnering with Spire Technology. Given the significant growth we have experienced in the system builder and PC upgrade market; Spire offer a perfect complement of brands across all components that will allow our customer base a one-stop shop in this area.

"I feel it is important to align with a partner that understands the component sector and can add value to this channel not only in a broad range of existing products but in assisting in new launches. It is clear that with the wealth of experience Spire possesses, they will offer a synergy between our brand and customer expectations, and as new CPU, GPU, and motherboard generations come to market we can be sure that we will have a memory and storage solution tested and ready to meet demand.”

Equally excited about the partnership, Spire managing director John Appleton said that he is looking forward to the two companies working together. “With years of experience, ADATA is a great brand to partner with and brings a range of high quality products that are meticulously tested to ensure top performance and usability,” he said. “This is why we are pleased to partner with them, and feel confident the addition of ADATA products will provide our customers with more superb quality options from a global leader.”

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