TP-LINK UK appoints new sales director to grow its footprint in the ISP sector

Networking vendor TP-LINK UK has appointed Mark Torrans as ISP sales director for the UK and Ireland, in a bid to grow its current ISP (internet service provider) business.

Torrans, a senior industry figure, joins TP-LINK from ETI Software Solutions where he was VP of sales for Europe.

At TP-LINK he will work closely with ISPs and service providers as part of a coordinated campaign to develop TP-LINK’s ISP market.

Torrans has more than 20 years’ experience in telecommunications and ISP markets. An early career in the Ministry of Defence provided him with a grounding in RF technology, which he built on with roles at Marconi Communications, Technicolor and ZyXEL communications.

Torrans said: “TP-LINK has created an incredibly successful consumer brand over the past five years in the UK and Europe. The next stage is to mirror that success in the Service Provider sector of the UK and Irish markets.

"The product set and generous warranty period is a perfect fit for ISPs offering customers high speed, reliable routers, range extenders and powerlines for a total solution.”

Nelson Qiao, assistant general manager at TP-LINK UK, added: “Mark has a reputation as a strong team builder, facilitator and as someone who is committed to the delivery of service excellence. Mark’s approach will be a huge asset as we develop our presence in such a competitive and mature market.”

The UK’s internet industry is worth around £100 billion.

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