Lenovo confident about long-term demand for new PCs thanks to Windows 10

Despite both IDC and Gartner revealing that PC shipments continued to decline globally year-over-year, Lenovo said it has seen increased acceptance of Windows 10 from consumers and believes that this trend will continue – and help drive longer-term demand for new PCs.

The Q3 result confirmed that Lenovo has strengthened its position as the world’s number one PC company with 21 per cent market share – a position the company has held for ten consecutive quarters.

Lenovo continued to grow its market share lead over its closest rivals, despite a challenging market.

Worldwide PC shipments totalled nearly 71.0 million units in Q3 2015 according to IDC. This volume represented a year-on-year decline of 10.8 per cent.

While Windows 10 has generally received favourable reviews and raised consumer interest in PCs, many users opted to upgrade existing PCs rather than purchase new hardware, said IDC.

Gartner agreed that Windows 10 had minimal impact on shipments in the quarter, due to the focus being on upgrading.

While Q3 2015 results illustrated gloomy market conditions for the PC market, there is a positive aspect in the results, said Gartner. According to its 2015 personal technology survey, 50 per cent of consumers expressed intention to purchase a PC in the next 12 months, compared with 21 per cent for tablet purchase intention.

Lenovo’s COO, Gianfranco Lanci, agreed: “We have seen increased acceptance of Windows 10 from consumers, and we believe that trend will continue and help drive longer-term demand for new PCs, which perhaps was not the case last quarter as many users opted for the free upgrade rather than buying new.

He added: “While 21 per cent worldwide PC market share is a solid achievement, we are not satisfied, and in a market that is clearly consolidating, we are accelerating the drive for further share gains in PCs by delivering leading technologies, great value, and innovative products to our customers.”

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