Nvidia launches new Shield TV streaming box, UK retail partners confirmed

Nvidia’s first living room streaming device has gone on sale in the UK with select retailers.

The firm says that The Nvidia Shield Android TV Box is up to 34 times faster than various other streaming services on the market, and is also the only smart TV console that can stream content in Ultra HD 4K at 60fps.

Customers can pick up the latest device from various retailers across Europe including Amazon, GAME, Scan, Cyberport, MediaMarkt, Saturn, LDLC, Materiel, Komplett and Elkjopp, as well as the Nvidia store.

The Shield is powered by Nvidia’s Tegra X1 mobile chip, with a 256-core GPU and a 64-bit CPU and offers the new GeForce Now on-demand cloud gaming service to TVs.

GeForce works similarly to Netflix, but has been designed specifically for gaming. For example, it includes unlimited streaming of more than 50 popular PC games, including titles from the Batman and Lego series.

Plus, new video games like The Witcher 3, Saints Row: Gat out of Hell and Resident Evil: Revelations 2 can also be purchased and played instantly from the online game store.

The service is available now for free for the first three months on Shield devices, and is priced at £7.49 a month after the three-month period.

Jaap Zuiderveld, VP of EMEAI at Nvidia, said: “Shield is a fantastic, easy to use product – letting you use just one device for all your living room entertainment.

“Music, TV and film have already been transformed by streaming. With GeForce Now, we are bringing that same disruption to games at simply incredible value.”

In addition, Nvidia has rolled out a series of new upgrades for GeForce Now, including best surround sound, which comes with support for lossless audio including Dolby True HD.

Another upgrade includes best movie watching, which offers movie playback with support for 23.976 fps playback, plus best in-class codec support, which now comes with hardware acceleration for VC-1. MPEG-2 and WMV9.

Prices for the Shield vary, with the Shield ATV Base,16G plus a controller retailing for £149.99, while the Shield ATV Pro 500G plus a controller, will cost £219.99.

The Shield Wireless Controller is priced at £49.99, the Shield Remote will cost £39.99, the Stand is £24.99 and the GFN is £7.49.

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