PCR Boot Camp panel explores the tablet market and audiences you should be selling to

Have you been selling tablets wrong in the past?

When you think of tablets, you probably think of consumers playing Angry Birds on the couch. But there is an array of sectors and audiences you could be selling into, even if you haven’t done that traditionally – including engineers, warehouses, salespeople, restaurants, and schools.

Our expert panel at PCR Boot Camp this morning discussed the latest developments in tablet technology and where the opportunities lie.

The panel, hosted by Context’s global MD for retail business development, Adam Simon, featured Professor Rodric Yates from IBM, Samsung’s Philip Northam and Intel’s UK and Ireland channel sales manager Matthew Birch.

Adam Simon believes there are many sectors retailers can tap into with tablets.

"Schools and entertainment are just some of the use cases you as a retailer or reseller should be targeting,” said Simon.

During the panel, Birch revealed that understanding your customer is crucial to selling tablets: "We are very optimistic about tablets for the rest of the year.

"It is critical to ensure that we identify what the customer wants and it could be as simple as screen sizes.”

However, Yates believes that retailers should focus more on the design of tablets, rather than the technology that is embedded. 

Yates said: "Throw technology over the wall, it’s all about the design and the user experience."

In addition, Northam believes that there is great opportunity for retailers within the B2B market, and is a sector which retailers should begin considering.

"A few years ago we notcied that the B2C market had reached it peek, but there is a huge opportunity for B2B verticles." 

Follow our tweets at @pcr_online and use #PCRBootCamp to tweet about the event throughout the day.

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