PCR Tech and IT retail, distribution and vendor news
Audio vendor Bose has joined forces with retailer Argos, which will sell a range of its products in stores and online.
The news comes after Apple removed all Bose products from its stores following a patent dispute with the audio specialist.
Argos customers will be able to purchase the latest Bose headphones, Bluetooth speakers, docking stations and the newly updated SoundTouchTM range ready for streaming music over their Wi-Fi network.
This announcement comes as Argos launches a multi-million pound digital-focused advertising campaign called ‘Get Set Go Argos’, highlighting the range of brands shoppers might not expect to find at Argos.
Key Brands Buying Manager at Argos, Fay Williams, said: "Music sounds so much better when listened to through premium audio systems, home cinema systems and quality headphones. That’s why the addition of the iconic Bose brand to our extensive range of audio technology is exciting news for our music fans. Offering must-have brands that our customers demand is really important to us."
Phil Carpenter, UK Managing Director at Bose, added: "Our aim is to bring quality sounds to as wide an audience as possible and we believe that through our partnership with Argos we will increase our potential reach in the market whilst maintaining the uniqueness of our brand."
Bose joins a host of audio brands newly available at Argos, including Marley, Denon, AKG, Audio Technica and Marshall.
