eBay hires first VP of Customer Optimisation and Data

Zoher Karu, former Sears VP of Marketing Analytics and Insight, has joined eBay to focus on personalisation across its properties, reports TechCrunch.

Karu, who joins eBay as its first VP of Customer Optimisation and Data, will leverage the company’s customer data to drive a more personal and relevant experience across eBay properties, says the company.

“Karu’s passion for customers, coupled with his outstanding business experience and professional track record, will significantly advance the company’s efforts to drive data-driven innovation, delivering a personalised and intuitive omnichannel shopping experience to customers around the world,” said Marketplaces President Devin Wenig in a release.