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Along with David Beckham and Zara Phillips, celebrity chef Jamie Oliver will now feature in Samsung’s marketing and PR campaigns to help promote the Olympic Games.
The technology company is raising awareness of its sponsorship of the Games by working with well known ‘global brand ambassadors’ to promote the Olympic torch relay along with Samsung’s global blogger outreach program.
Sunny Hwang, vice president and head of global sports marketing at Samsung Electronics, says: “Samsung’s ambition is to make London 2012 an Olympic Games for everyone. Having Jamie as a global brand ambassador will help us deliver this campaign message.”
