Is the cloud properly represented?

I’m going to go out on a limb here and say the main problem with cloud computing – or the top tier firm’s wish to see it adopted by the mainstream – is misrepresentation.

The concept is deceptively expansive. At its most basic it can be described as storing data or running programmes off-site, on a server farm somewhere rather than on a hard drive in the house. But it is commonly held up as a revolution in computing, and is associated with everything from the future creation of a conglomerate of linked PCs with shared Skynet-like computational abilities, to the extinction of PCs as we know them.

There’s no shortage of grandiose posturing within the trade as to its supposedly world changing implications – but when it comes to delivering this message to consumers, the tone seems different. 

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