Relatively high prices offset low market share in the desktop segment

Apple accounts for half of US desktop retail revenue

Just under half of all desktop revenue in the United States is going to Apple, according to market research by NPD.

Although the research firm has not officially published these figures, NPD’s vice president of industry analysis told Betanews that the vendor now accounts for 48 per cent of desktop revenue and 34 per cent of laptop revenue in the United States.

Although these figures represented a huge boost to Apple, the analyst was keen to point out that: “While those are great numbers, that’s probably not sustainable.

“Apple gets a huge bump out of new products that no one else gets. Those [share increases] haven’t tended to be sustainable in the long term."

The development has been attributed to a combination of Apple’s refusal to compete in the low to mid range of the market, and the fact that many other PC vendors have shaped their strategy around low prices in an effort to beat the recession.

It should also be considered that NPD’s data refers to the period preceding the release of Windows 7, when many buyers are likely to have delayed purchase of a PC until they could get one bundled with the new OS.

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