British grocery giant Tesco has released an iPhone application that lets users pinpoint where certain goods can be found within its fleet of stores.
The free app allows users to type in a product name into their iPhone and then returns a list of nearby stores stocking the item, along with details of the aisle and shelf the product can be found on.
Apple initially rejected the application – entitled Tesco Finder – in September, after it was found to be defective.
“The application is genuinely unique and useful,” said Nick Lansley, head of research and development at Tesco. "I’ve road-tested it myself in stores from Hendon to Holyhead and I’m delighted with how easy it is to use. I found everything from a brand of premium cider to basmati rice immediately."
“Apps are great fun and this one is just the start of how we can use technology to make the shopping experience easier and easier," he added.