New range of branded laptops, headphones and software launching following collaboration

It’s a rap, as HP teams with Dr Dre

Hip-hop impresario Dr Dre has teamed up with Hewlett-Packard in a bid to bring sound quality back to digital music.

According to Music Week, HP will launch a range of premium laptops, headphones and software under the Beats by Dr Dre brand this autumn.

The rapper-producer, who was responsible for hit albums by artists including Eminem, Snoop Dogg and 50 Cent, has already released a range of headphones made by Monster Cable under his brand.

The alliance with HP, plus music industry veteran and Interscope Records chairman Jimmy Iovine, is aimed at improving the sound of digital music, following a period when many consumers have chosen speed over quality.

"The record business committed many, many mistakes in the last 10 years, and I’m right in there. One of them was letting its product get degraded,” Iovine told CNET News recently.

“Video games and TV quality are getting better and the quality of our work is getting lower. If that happens, then music will become disposable. That’s something we can fix."

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