Retailer to open more PC and internet focussed 'Wireless World' stores

Carphone Warehouse retail expansion rolls on

Technology retailer The Carphone Warehouse is to open five to ten more stores in the UK over the next two months.

The new sites are part of the retailer’s PC and related technology focussed stores, internally called ‘Wireless World,’ which began opening last September. The new format stores are larger, and mainly stock laptops, netbooks, gaming devices, mobile broadband and smart phones.

The retailer plans to have 44 stores in total trading by April 2010. “This is a really exciting time for us at The Carphone Warehouse, as we move forward with our vision of a Wireless World,” Andrew Harrison, chief executive of The Carphone Warehouse and The Phone House told PCR. “We will open a further 40 new format stores by April 2010, which will showcase the best in wireless technology. The retail environment is undeniably tough out there but we are well positioned to help customers get the best out of this vision, given our great legacy of making complicated kit easy for customers to understand and get the best out of.”

The news comes after the appointment of as Scott Wheway as CEO of Best Buy Europe, The Carphone Warehouse’s sister firm, as it prepares for the UK rollout of its big- box megastores early next year.

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