Gem signs up Jays

Gem will supply Jays’ multi award winning range of earphones and headphones to its extensive UK customer, base which includes High Street, online and independent retailers, as well as corporate resellers.

Jays’ range includes the award winning q-Jays ­ Jays’ flagship in-earphone, and the new c-Jays – the company’s first over-the-ear product.

Since its launch into the UK market 18 months ago, the Jays’ range has won much acclaim from the media and audiophiles alike. During June the new v-Jays will be launched here, after receiving critical acclaim in other territories.

"We are very pleased Jays has chosen Gem to exclusively launch its products into UK retail," said Neil Handa, marketing manager at Gem. "In only a short space of time, Jays has managed to create a range of earphones and headphones that have been highly regarded with consumers and critics. We look forward to introducing the Jays brand and high quality audio products to UK retail."

Tim Mabley, VP global sales at Jays added: “We are delighted to be working with such a high quality partner and know that Gem will represent the Jays brand in a dynamic and professional manner. The Gem team are hugely experienced, forward thinking, highly focused and committed.

"This is a key strategic partnership for Jays as we continue with the global expansion of the brand. We are convinced that by working with Gem, the Jays brand will become a force to be reckoned with in the UK. In order to manage this opportunity correctly we are also delighted to announce the appointment of Gareth Gibbard – a hugely experienced industry professional – who will work Closely with Gem at all levels.”