Mobile broadband subscriptions accounted for 25 per cent of Orange’s revenues last year, after it saw a 504 per cent rise in data usage during the period.
According to the network operator, the activities that saw the largest jump in usage were music and video services, such as YouTube and iTunes, up 38 per cent during the year. Social networking sites also saw their figures increase, up 129 per cent in terms of monthly page impressions and 48 per cent in monthly users.
It put much of the success down to mobile broadband providers introducing ‘more accessible’ tariffs. Household internet usage experienced a similar boom when ISPs introduced flat rate tariffs.
However, the company believes the market’s growth is far from over, and that these figures might just be the tip of the iceberg. "An explosion in the number of mobile applications and new embedded laptops will boost mobile data demand even further in the coming months," commented Orange’s director of products, Paul Jevons.