New mini-trade show and seminar session weekend to educate and train best performing resellers

Ingram Micro hosts training summit

Distributor Ingram Micro is looking to follow up its recent Reseller Weekend with more events later in the year, after receiving positive feedback from the 100 resellers in attendance.

The weekends are specifically targeted at well performing Ingram Micro accounts, and are designed to raise awareness of new products and bring them in line with the distributor’s future focus.

Individual training rooms are set aside for vendors to show off upcoming lines and explain ways of selling them to customers.

The show runs alongside the distributors similar unilateral trade show Retail Expo, and more events are planned for later in the year.

"Ingram was delighted with the event as our training weekends continue to provide a high commitment from both our resellers and vendor partners who wish to engage and drive new business opportunities," said Cathi Low, director of value business at Ingram Micro.

"Feedback from resellers received on the day, and following the event, was exceptionally positive. Particular references were made to the relevance of the products and solutions demonstrated, which in the current economic climate would provide small and medium businesses with cost savings and productivity gains in a short timeframe.

"Ingram continues to build on this winning format with further events being planned in July and October."

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