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Microsoft knocked from second place to third in influential brand survey

Google tops UK business superbrands

Google has topped the list of the most influential brands in the UK business world in this year’s Superbrands Business survey.

Microsoft saw itself slip by one position – knocked out of second place by a resurgent Rolls Royce – while Nokia came fifth after climbing 18th in 2008.

It was the seventh time the survey had been conducted, asking 1,500 professionals for their opinion of various organisations.

Google and Microsoft also featured heavily in the consumer edition of the annual brand survey back in August.

The full list will be published in the Sunday Telegraph in July.

Source: Financial Times

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