Liverpool One outlet has more non-food space, pitting retailer head-to-head with the likes of and Carphone

Tesco opens new High Street store format

Tesco has opened its first Superstore branded outlet at the flagship retail development Liverpool One, with the supermarket going head-to-head with other city-centre non-food retailers like and Carphone Warehouse.

The 28,600sq ft store opened today (Monday February 16th) and signals the retailer’s move away from only stocking a limited range of non-food items such as cutlery and irons in its High Street stores. Larger non-food items have until now been restricted to its out of town Extra and regular supermarkets.

Tesco has turned over half of the development to non-food, while the other half will be dedicated to food sales.

"The Liverpool shop is a new development for us and allows us to try our superstore in a city centre," a spokeswoman for the retailer told RetailWeek. "The format looks quite different and means our customers can have access to the full range without going to an out-of-town location."

The store will stock a range of non-food products including electricals such as iPods and other MP3 players, televisions, DVDs, music and video games, mobile phones and other products, as well as clothing and homewares.

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