Tesco has opened its first Superstore branded outlet at the flagship retail development Liverpool One, with the supermarket going head-to-head with other city-centre non-food retailers like Currys.digital and Carphone Warehouse.
The 28,600sq ft store opened today (Monday February 16th) and signals the retailer’s move away from only stocking a limited range of non-food items such as cutlery and irons in its High Street stores. Larger non-food items have until now been restricted to its out of town Extra and regular supermarkets.
Tesco has turned over half of the development to non-food, while the other half will be dedicated to food sales.
"The Liverpool shop is a new development for us and allows us to try our superstore in a city centre," a spokeswoman for the retailer told RetailWeek. "The format looks quite different and means our customers can have access to the full range without going to an out-of-town location."
The store will stock a range of non-food products including electricals such as iPods and other MP3 players, televisions, DVDs, music and video games, mobile phones and other products, as well as clothing and homewares.