Electrical independents also fare well, coming third as a whole, but DSGi finds itself bottom

John Lewis tops tech retail survey

Independent electrical retailers as a conglomerate category came third in Which’s annual ‘Britain’s Best and Worst Shops’ survey, coming second only to John Lewis.

However, the report was less than good news for DSGi after all three of its High Street brands – PC World, Currys and Currys.digital – came bottom of its annual shopping survey.

In the electricals section, Currys.digital came 15th out of 15, with an average customer rating of just 40 per cent. This is compared with John Lewis, which topped the category for the second year in a row with 81 per cent. Independents came second, with an average score of 75 per cent.

PC World and Currys fared no better, coming 13th and 14th in the electricals categories, scoring only marginally better than its Currys.digital with 44 per cent and 42 per cent respectively.

Rival Comet also found itself towards the bottom of the pile, coming 12th with only 47 per cent of customers saying they were satisfied with their shopping experience.

Asda came top amongst the supermarkets demonstrating its recent technology push is paying dividends amongst consumers, coming joint-fourth with Jessops at 58 per cent.

Argos also did well, coming sixth, though it lost several points due to poor environments and staff knowledge.

However, DSGi didn’t just receive a beating in terms of its performance against other electrical retailers. It also found all three brands at the bottom of the overall table, only saved from propping up the table by particularly bad performances from sports shops JJB and JD Sports.

Out of 96 stores, PC World came joint 86th, alongside Phones4U, Vodafone, Topman, Sportsworld and Somerfield, while Currys tied with WHSmiths at 92nd. Currys.digital meanwhile came 94th out of 96.

John Lewis and electrical independents also faired a lot better overall, with John Lewis coming second overall and electrical retailers coming a very respectable third.

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