Intel’s channel platform group is set to be disbanded and integrated into the most relevant business groups early next year.
The change is designed to help speed up and improve communication between the relevant business groups and the division, which was responsible for helping the channel to adjust to new product ranges such as its recently introduced Core i7 line up,
Speaking to hexus.channel, a spokesperson for Intel said: "Later in Q1 2009, Intel plans to re-integrate channel product development into our respective mobile, desktop and server business groups. This is merely an internal organization change, and how we’ve run our channel efforts for most of the past 30 years.
"Having a separate channel group helped us jump-start several tailored products for the channel. By integrating development with our business groups, we will speed decision-making, accountability and focus to our channel customers. It’s also more efficient for us.
"We are as committed as ever to the channel. This change only covers how product development teams for our worldwide channel are organized. The emerging markets team we formed (classmate PC, etc.) remains as-is and headquartered in Shanghai."
However, the firm was keen to stress that the move would not affect its channel structure on the reseller facing side of the company: "Our customer facing channel team, RCO (Reseller Channel Organisation), is also not affected and remains an award-winning group formed about 20 years ago," added the spokesperson.