VARs safe from credit crunch

Despite a slowing economy and fears over the global credit crunch, analysts say Value added resellers (VARs) won’t be affected, unless corporate earnings take a dive.

"Unless we go into a recession, which means two or more consecutive quarters of declining growth,” said Forrester analyst Michael Speyer, “It’s unlikely that VARs’ revenues are going to fall off a cliff."

"The economic slowdown and the credit crisis don’t have much to do yet with corporate earnings," added Steve Tepedino, co-founder and president of Channel Savvy. "When the economy starts to have a negative impact on corporate earnings, then bringing solutions to market is going to be much more difficult for VARs."