Vendor believes consumer market will overtake B2B sector in "the near future"

Lenovo signals global consumer intentions

Lenovo has signalled its intentions to further move into the consumer market with it suggesting that it will overtake the B2B sector within the near future.

The comments, which follow the news of Acer completing its merger with US vendor Gateway and its new European subsidiary, Packard Bell, were aimed at showing that the Chinese-vendor hadn’t given up on its ambitions despite several setbacks.

"Since last year, Lenovo has exerted to expand in [the] small and medium-sized enterprise market, and develop [the] overseas small enterprise market by leveraging on double business mode," said board chairman of the Lenovo Group, Yang Yuanqing.

"But these were not enough; we want personal consumption market too. Individual consumption computer market is increasingly important now, which takes up around 40 per cent of global PC market at present and the percentage will probably exceed 50 per cent in future."

Anders Cheung, vice president for corporate development at Lenovo, echoed Yuanqing’s sentiments. Cheung added that one way the company was looking to expand was through acquisition.

"We are discussing different options in different countries and markets. We are still very open to all possibilities. Acquisitions are one way to go," added Cheung, stressing, however, that Lenovo had no plans for a domestic acquisition for the time being.

Lenovo had previously stated its intentions to purchase Packard Bell, however, those plans were scuppered when Gateway said it would exercise its right to first refusal, effectively making it impossible for the Chinese-vendor to acquire it.

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