Linksys brand to be kept alive now, apparently

Cisco does Linksys U-turn

The decision to cut the Linksys brand by Cisco Systems has been reversed for at least the time being, after the Linksys President stressed that the brand will continue to exist in the “near term.”

Last week Cisco CEO John Chambers implied in a video interview that the Linksys would be merged into the Cisco brand, implying that Linksys would disappear within months.

However, reports that Charles Giancarlo, President of Cisco/Linksys said: "This is not true as Linksys consumer and SMB products will continue to be marketed under the Linksys brand and co-exist in the market with Cisco-branded connected home products over the near term."

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