Toshiba claims 60 per cent of hi-def players back its format

HD-DVD camp claims market leadership

Japanese tech firm Toshiba has struck back at suggestions that Sony’s Blu-Ray format is winning the hi-def content war by claiming that 60 per cent of all hi-def set top players sold are HD-DVD, according to The Inquirer.

However, looking at Toshiba’s numbers, it seems that its stats do not take into account global sales of Sony’s Blu-Ray equipped PlayStation 3 console.

Toshiba says that over 150,000 dedicated HD-DVD players have been sold to date, with a movie attach rate of over four-to-one compared to Blu-Ray.

“Toshiba’s latest promotional efforts are clearly resonating with consumers,” the firm stated.

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