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BT has unveiled its first ever national advertising campaign to promote its digital TV service BT Vision. The multi-million pound campaign begins this Saturday with national TV advertising supported by a range of print, broadcast and online advertising.
The service provides a library of movies, music videos, concerts, kids’ programmes, as well as recent and old television. The selection of movies are all available on a pay per view basis. There is also a ‘catch-up TV’ service that allows customers to watch selected programming from some of the previous week’s broadcast schedule.
The service will also be available from John Lewis and Comet this summer.
"BT is offering customers something fresh and exciting,” said Dan Marks, CEO of BT Vision. “BT Vision offers customers choice on their terms: free digital channels, digital video recording, and a huge range of on-demand content – and all without compulsory subscriptions".