The distributor is expanding its consumer electronics operation across Europe

Ingram Micro steps up CE business

Ingram Micro has expanded its consumer electronic product range to include TVs, MP3 and MP4 players, media centres, personal DVD players, hi-fi, cameras and camcorders, projectors and screens, game consoles, navigation systems, wireless networking and IP surveillance solutions.

The new product lines will be supported by targeted local marketing campaigns, trade shows, training seminars and a variety of specific retail related services.

“In terms of technology products, the boundaries between the office and the home are blurring,” said Hans Koppen, president of Ingram Micro Europe. “The convergence trend between IT and CE vendors and products is also felt in the reseller channel, where more and more resellers are offering an increasingly mixed portfolio of IT and CE products.

 “We believe that our ability to manage short product life cycles and offer a ‘one-stop-shop’ technology experience, coupled with our core competencies such as world class supply chain efficiency, great product availability, next-day delivery, 24/7 ordering and e-commerce integration, makes us an efficient supply chain partner for CE retailers.”

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