Sony has launched a video-sharing site in Japan to rival YouTube.

Sony unveils video-sharing network

The firm has said it also hopes to introduce the eyeVIO service abroad once it has been able to gauge the reception at home, reported Reuters.

Following the controversy surrounding user piracy which saw Viacom sue YouTube for a $1 billion, Sony has said it would closely monitor content on the service.

The site will be free to users, however Sony has said it hopes it would eventually generate revenue through advertisements and tie-ups with media companies.

"This is part of Sony’s quiet software revolution," CEO Howard Stringer said at a news conference. "It’s an opportunity to transmit user-generated video anywhere you want to, anytime to anybody, in a protected environment," Stringer said.

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