Avnet Technology Solutions EMEA has appointed Achim Apel as president.

Avnet appoints new EMEA boss

Apel will be responsible for the strategic direction and growth of Avnet business interests in Europe, the Middle East and Africa – which currently generates $1.3 billion in revenue.

Apel comes with 28 years of experience in the technology industry, in various management, marketing, sales and distribution roles. He most recently served as director of worldwide sales at Motorola Embedded Communication Computing, where he was praised for implementing a solution-and-service business model. Apel has also held positions at Digital Equipment Corporation and Compaq computers, and began his career in sales and marketing positions at National Cash Register and Thomson-CSF.

“I’m delighted to join such a well-respected company as Avnet,” said Apel. “Avnet Technology Solutions is strongly positioned across the region for exceptional growth. The leadership team is experienced and understands how to connect partners with market opportunities aligned with our supplier’s strategies. Avnet has a proven track record of growth, and I look forward to taking the business to the next level of success in EMEA.”

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