Tag Archives: YouGov

Digital trust in businesses remains fragile as UK consumers increasingly aware of data misuse

personnal data Digital trust in businesses remains fragile as UK consumers increasingly aware of data misuse

Businesses are struggling to maintain trust in a digital world, as 88% of Brits would not use services or purchase products from an organisation they distrust, and 64% have serious reservations about using a brand they haven’t heard of before, according to new research from identity firm Okta and YouGov. The Okta …

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