The use of AI in automated chatbot communication has become commonplace in many organisations’ customer service functions. While this technology will remain popular for the foreseeable future, there are many other areas where AI’s presence will expand this year, such as in granular call analytics, says TelcoSwitch. Research by Hubspot found …
Read More »Why enhancing customer experience is a vital piece of the jigsaw
Simon Blackwell, CMO at TelcoSwitch explores the all important suject of customer satisfaction and how to achieve it. The pandemic has allowed many organisations to enhance their digital transformation strategies to ensure they could function effectively during periods of great uncertainty and in a post-Covid environment. One such example has …
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