Tag Archives: research

Anzu.io, and Lumen Research have revealed collective results from research carried out together across a series of mobile and PC campaigns over the past 12 months, examining the power of attention within intrinsic in-game advertising. The study used Lumen’s cutting-edge eye-tracking technology to monitor player attention levels within in-game ad …

New research from Rackspace Technology has revealed that despite many companies accelerating their digital transformation programmes, just 42% of technology leaders report a willingness to take on risk. The Multicloud Annual Research Report 2022 cloud technology remains a key component of many IT strategies to improve customer experience and ease of use (47%), …

Revenue for digital identity vendors will exceed $53 billion globally in 2026; doubling from $26 billion in 2021, found a new study from Juniper Research. Digital identity revenue includes third-party and civic identity apps, centralised identity schemes, and digital identity verification. In addition, the research predicts that the increased demand …

New research by Thoughtworks has found that three in five tech businesses in the UK believe there is still a long way to go to improve diversity, equity and inclusion in their sector.  Among the issues that need most urgent attention were career development for minority groups, representation in senior posts …

Half of SAP enterprise workloads will be migrated to the cloud over the next two years, according to a study of EMEA enterprises commissioned by Lemongrass. Better performance, increased stability, and substantial cost reduction are cited as the main benefits for doing so. The study, conducted by Norstat polled senior SAP users in EMEA enterprises that are yet to migrate to the cloud, as well as those that have already …

A new independent survey of 2,000 Britons has revealed a lack of trust in Big Tech companies and grave concerns about the excessive power they hold over their personal lives. Nearly half of Britons (45%) don’t trust Big Tech companies to safeguard their personal data, research from NexGen Cloud has revealed. …

Research conducted by NTT DATA UK and teknowlogy Group has found that whilst most industries are ready to embrace 5G, there are considerable differences in their preparedness and plans for measuring success. The study interviewed senior business leaders from across Europe to understand the complex picture of the current 5G …

New research from NTT DATA UK and research firm teknowlogy Group has found that only a third of telcos have a clear strategy for 5G, despite an overwhelming majority recognising the transformative potential of the technology for the sector. The study interviewed senior business leaders from across Europe to understand …

As the sophistication and severity of cyber-attacks/breaches continues to intensify, cyber security has now rightfully become a major issue at the forefront of the public eye. Interested in cyber security, Reboot Online Marketing analysed the latest data from the Information Commissioner’s Office (ICO) to establish which type of major cyber …

New research from Fastly, Inc., based on insights from information security and IT professionals from 250 UK companies and 500 global companies, revealed growing concerns around adequately securing the rapidly rising number of mission-critical cloud services and API-centric applications that enterprise businesses are relying on. Outdated offerings, false positives, and …