Tag Archives: multichannel

New report diagnoses the complexities of today’s content and asset management landscape

New research from Wunderman Thompson Technology and Sitecore reveals the challenges of today’s IT and marketing teams in driving dynamic, personalised and multichannel digital customer experiences. Indeed, less than half (43%) of the decision-makers surveyed strongly agree that they currently have access to the right tools across the content supply chain. The Building Better Experiences report – which surveyed leaders in IT and marketing across the UK and the DACH region – explores why the need for …

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