Tag Archives: in-game

Anzu and Comscore Announce Low Invalid Traffic Across Mobile In-Game Ad Campaigns

Nine months after Anzu added Comscore’s digital campaign measurement to its reporting, the two companies have announced an average Invalid Traffic (IVT) score of 0.4% across all mobile in-game ad campaigns run by Anzu since the implementation. IVT is any activity that doesn’t come from a real user with genuine …

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