Kevin Murray, Managing Director at Greenlight Commerce offers his advice to D2C retailers. As we witness the closures of high street stores and the changing dynamics of consumer behaviours, innovative brands who understand the changing industry, are realising that they are having to extend their digital presence to offer consumers …
Read More »78% of UK ecommerce platforms are not fully prepared for Brexit
According to a new report from Greenlight Commerce, UK businesses are struggling to prepare their ecommerce platforms for Britain’s departure from the European Union. The study, which questioned 200 UK-based ecommerce decision-makers from Business-to-Business (B2B) and Direct-to-Consumer (D2C) brands, found that 78% of decision makers don’t believe their organisation’s ecommerce …
Read More »5G in retail: buzzword or opportunity?
Kevin Murray, Managing Director of Greenlight Commerce, reveals what the retail industry can expect to see from the 5G revolution. 5G is the latest advancement in the technology industry, promising to bring improvements in connectivity and completely revolutionise business processes. With the majority of the main carriers in the UK …
Read More »“Blame culture” is hindering growth and success of UK e-commerce projects
British retailers are wasting on average £178,000 in failed e-commerce budget according to a study by Greenlight Commerce. The study, which questioned 100 UK-based e-commerce decision-makers within the retail sector, reveals that “an internal war is waging within retail businesses as IT and marketing teams blame each other”. More than …
Read More »Rising to the e-commerce challenge
Listen to any podcast or scroll through a popular social media site and it won’t be long until you see or hear an advert from the likes of Squarespace, Shopify or WooCommerce (amongst many others) outlining just how easy it is to set up an online shop and get selling …
Read More »Why retailers need to embrace constant change
Kevin Murray, Managing Director at Greenlight Commerce, offers up his tips for future proofing your retail business… In today’s competitive landscape, modern businesses thrive or fail due to their reputations. Poor customer experience is enough to make a shopper abandon their cart and move directly to that retailer’s closest rival, …
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