Rupert Cook, Sales and Marketing Director at Gekko, looks at the potential opportunities – and pitfalls – gaming retailers may face over the next 12-18 months. In July 2019, spanning three days, the largest gathering of gamers from around the world – 40 million – took part in the Fortnite …
Read More »How 5G will boost the smart home market
Gekko Field Marketing’s Dan Todaro looks at how 5G will enhance the possibilities for connected devices in, and outside, the home. Over the last few years, smart home technology has revolutionised the way we live at home and according to PWC’s white paper, ‘Connected Home 2.0’, £10.8bn will be spent …
Read More »How retailers can tap into Edtech
With the back-to-school retail market worth some £1.45bn in the UK, Dan Todaro, Managing Director of field marketing agency Gekko, looks at how retailers can expand their sales within this sector… The UK is leading the adoption of digital technology in education with schools allocated an estimated £900 million in …
Read More »Wearables for all: How the decade’s most hyped technology has found its groove
Daniel Todaro, managing director of field marketing agency Gekko, looks at how the wearables market is evolving and what we’re likely to see from the sector in the near future. There was much talk of wearable technology in the early part of this decade and in what can only be …
Read More »Could Game of Thrones’ dark cinematography style boost TV sales?
We’ve been warned time and time again that the night is dark and full of terrors, but I don’t think we realised just how dark things were going to get… Episode 3 of season 8 of Game of Thrones aired this weekend, and it was quite the spectacle. Without writing …
Read More »CES Review: Does the show still offer up the very best of tech innovation?
January 2019 saw the return of biggest tech show on earth – CES. Laura Barnes speaks to the industry to find out what products caught their eye this time around.
Read More »Tech industry reactions to the 2018 Budget
UKFast, Gekko, BRC and more discuss the latest Budget announcements.
Read More »IFA 2018: Substance or hype?
Daniel Todaro, Managing Director of Gekko, gives his take on this year’s IFA show, and outlines what products retailers and consumers can expect to see in the market.
Read More »Gekko: Southgate and the England squad have given retailers something to celebrate in these tough times
Daniel Todaro, MD of Gekko, looks at how the World Cup has changed the mood of the economy.
Read More »Keep it simple, stupid
Retailers and brands need to demystify gadgets for consumers
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