Tag Archives: B2B buyers

Over two-thirds of B2B buyers want to buy via an avatar in the metaverse

The B2B buying experience is set for a revolution, according to Wunderman Thompson Commerce & Technology’s new B2B Future Shopper report, with 67% of B2B buyers wanting to conduct their online buying via an avatar in the metaverse. Whilst this might seem fanciful, B2B buyers are desperate for experiences that …

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