Tag Archives: apps

App Annie reveals consumers spent $32 Billion on apps in Q1

App Annie has revealed figures showing the full impact of global lockdowns as global spend on apps surges by 40% in a year. $32 billion was spent on in-app purchases across iOS and Google Play globally in Q1 2021. It’s the biggest quarter since records began – and the figure …

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Financial Services must fix their missed opportunity as consumers demand more engaging digital experiences

Almost half of UK consumers (45%) prefer to engage with banks via apps rather than in person with members of staff, found a new study from VMware.  While two-fifths (39%) believe their smartphone is more important than their wallet in powering financial transactions (rising to 51% amongst 18-35 year olds). VMware surveyed …

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