PCR Tech and IT retail, distribution and vendor news
Communications and IT services provider Comm-Tech has unveiled a new brand identity and website as it celebrates 40 years in business.
Founded in Norfolk in 1986, the company said the refreshed branding reflects how its services have evolved beyond its traditional communications and connectivity roots, with IT services now forming an increasingly important part of its offering.
The rebrand includes a simplified logo, dropping the words “Voice & Data” to better represent the broader range of technology services the business now delivers. The launch is accompanied by a redesigned website that gives greater prominence to Comm-Tech’s IT capabilities while providing clearer navigation and access to information.
Justin Millar, managing director at Comm-Tech, said the company’s 40th anniversary provided a natural opportunity to update its identity to reflect the business it has become.
He said: “We now provide a much broader range of communications, connectivity and IT services, and we wanted our identity to reflect that evolution.”
The rebrand follows an internal brand review focused on how the company is perceived by customers and how its identity could better represent its values. Comm-Tech said trust, responsiveness and long-term customer relationships remained central themes throughout the process.
Millar added that while the company’s appearance has changed, its commitment to customer service remains the same. The new website is intended to make it easier for customers to understand the company’s wider portfolio of services and access support.
