PCR Tech and IT retail, distribution and vendor news
PPDS has launched the PPDS Publisher, a new app designed to help businesses maximise their engagement potential, with effortless content creation and scheduling opportunities on Philips B-Line 4K Business TVs.
Developed in-house and in consultation with partners and customers, PPDS Publisher is an advanced and intuitive application, providing the tools and freedom for businesses to remotely take total control of all their visual communication needs and creative ambitions, limited only by imagination.
The app now comes embedded into all new Philips B-Line Business TVs, and can be quickly added to existing ones via a simple software update, for free.
Requiring zero training, users can simply download PPDS Publisher – available free-of charge via the App Store and Google Play store – onto their preferred smart device (including smartphones and tablets). The app can then be securely linked to their network of TVs.
The PPDS Publisher platform presents users with a list of opportunities to start creating and building a portfolio of content that can be shared directly on Philips Business TVs.
For ease and inspiration, the platform comes with a growing choice of templates, which can be selected and tailored to suit. Content can be displayed on the entire screen, or presented alongside other forms, such as the screening of live sporting events.
Breaking further beyond the limitations and obstacles of other platforms, PPDS Publisher also offers the ability to schedule content at specific times, such as happy hour deals in bars, daily specials in restaurants, promotions in retail stores, or even staff celebrations (such as birthday messages) in the office.
Content can be fully managed as part of a playlist, with all content set to be presented for specific durations. It can be looped throughout the day, or as part of a slide show. Ad hoc content can easily be created and immediately displayed in real-time, all managed securely via a single device.
Jan van Hecke, global product manager, professional TV at PPDS, commented: “In fast-paced environments, it is important for businesses to use and seize every opportunity, and with PPDS Publisher, we are giving them the tools and freedom to act on their instincts and ambitions – in the fastest, most secure, and cost-efficient way.”
