PCR Tech and IT retail, distribution and vendor news
Cherry, a specialist for computer input devices and market leader in the field of mechanical key switches, has launched Cherry Xtrfy, the group’s new gaming brand. After Cherry’s acquisition of Xtrfy earlier this year, the two brands are now united under a common banner. The mission is to provide professionals, enthusiasts and die-hard gamers with the tools they need to unleash their individual potential on the road to victory. Xtrfy brings in a lot of knowledge and expertise from the competitive gaming segment, providing professional performance to gamers of all levels.
“The merger of Xtrfy by Cherry is a prime example of how diversification is crucial in esports,” said René Schulz, vice president business unit peripherals at Cherry. “Both companies bring different strengths, networks, and product expertise, which complement each other perfectly. With the fusion of German engineering and Swedish design, this partnership is a match made in heaven, united by a shared love of gaming. As we move forward, we are excited to introduce our new gaming peripherals brand, which is driven by our vision for the future of esports. This vision encompasses diversity and inclusion, as we aim to promote a welcoming and inclusive community where everyone can participate and thrive,”
“We’re passionate about esports,” said says Joakim Jansson, managing director and co-founder of Xtrf, “and after years of collaborating with professional players, we’re putting our hearts into growing our presence in competitive gaming. Ramping up our efforts in esports, we’re committed to creating new products that help gamers win. Our dedication is symbolized by the Winner symbol – X – and verbalized through the Cherry Xtrfy tagline: ‘In it to win it’.”
