Proofpoint Unveils New Simplified Partner Program

Proofpoint, Inc., a cybersecurity and compliance company, has announced its new partner program to empower the channel to drive sales, enhance customer relationships, and bolster additional revenue streams. The Proofpoint Element Partner Program strips away the complexity often associated with many current partner programs, enabling thousands of Proofpoint managed service providers (MSPs), managed security service providers (MSSPs), distributors, and value-added resellers (VARs) to tap into the company’s growing cybersecurity and compliance platform portfolio to build their business and power their revenues.

“We built Proofpoint Element from the ground up based on extensive feedback from our channel partners,” said Joe Sykora, senior vice president, global channel and partner sales, Proofpoint. “Far too many partner programs are bogged down by unnecessary complexity, and that’s why we’re excited to bring a simplified, modern, and clear-to-understand program that adds true partner value. We’re bolstering our investment in the people, platforms, and tools that strengthen our partners’ overall position and market opportunity.”

“Proofpoint’s Element Partner Program will enable us to further differentiate ourselves in a competitive cybersecurity market and build a Proofpoint-powered services platform. Specialisations will allow us to complement our multi-vendor security portfolio with clear capabilities. This will further improve our long-standing relationship with Proofpoint.” commented Mathias Schick, director of business development, software, Bechtle.

Proofpoint Element offers a simplified structure with two tiers, “Core” and “Elite”, accompanied by clear, enhanced benefits. With a defined path to Elite status, all Proofpoint channel ecosystem partners can differentiate their services to match market needs. The newly revamped program also provides the channel with the tools they need to grow their customer relationships while achieving higher win rates through extensive sales enablement, convenient training resources, marketing development, and technical support, including:

Core Tier: All channel partners – whether MSPs, MSSPs, or VARs – start at the Core tier. Minimum requirements are needed to maintain Core status, and Core partners receive multiple benefits to sell and support Proofpoint solutions, such as deal registration, sales certifications, technical training, and rewards.

Elite Tier: As part of the premium tier, Elite channel partners meet the most rigorous revenue goals, invest in sales and technical training, and actively promote Proofpoint solutions. In return, Elite tier partners receive significant deal registration discounts, a dedicated Channel Account Manager, priority in available marketing fund allocation, and several other top tier benefits. They may also benefit from a Value Incentive Rebate based on revenue growth commitments signed on a joint yearly business plan.

“Proofpoint’s focus on providing extensive information protection capabilities, with key cybersecurity product integrations, resonates and aligns with how we think about data being central to everything we do in security. Our incredible channel team and the entire Proofpoint organisation supports our combined ability to guide strategy while providing elite engineering services to our joint clients, helping them better protect their information, protect against threats, and meet compliance requirements.” said Janel Schalk, head of security enablement and sales, Trace3.


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