Jae O Choi Park, as its new European Sales Director

PPDS appoints AV leader Jae O Choi Park as new European Sales Director 

PPDS has appointed AV specialist, Jae O Choi Park, as its new European Sales Director.

Based in PPDS’ Amsterdam head office, Jae will work with, and report directly to Franck Racape, who has recently been promoted as Head of Global Commercial, to devise and execute an ambitious five-year growth strategy, in which Jae will play a pivotal role.

Leading the commercial organisation in all countries and regional clusters across EMEA – Jae’s key focus will be to support and accelerate growth within these markets, helping to ensure a seamless experience on projects for partners and end customers, from factory floor to installation.

This includes driving PPDS’ full range of solutions within its ever strengthening portfolio, with its Philips direct view LED displays identified among its biggest growth opportunities, with retail, corporate and education continuing to experience rapid levels of adoption.

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