César Sanz, Sales Director Iberia

 PPDS introduces new regional clusters in Europe

PPDS has created two new regional business clusters in Europe.

César Sanz, Sales Director Iberia, will see his geographic responsibilities extended to cover France and North Africa, on top of his existing region (Spain, Portugal, Andorra and Gibraltar). César, who has helped guide Iberia to record sales of PPDS’ Philips digital signage and developing LED portfolio in 2021, will hold the newly created position of Sales Director Iberia and France.

PPDS has achieved significant growth in the hospitality sector in recent years for hospitality displays (spearheaded by its Philips MediaSuite pro TV range) in the Nordics, DACH and Benelux in 2021.

With ambitions to mirror this success in France – strategically a key hospitality marketplace and home to a number of key global hotel chains – Franck Dufrêne has been appointed as Business Director for Hospitality France.

Franck’s substantial experience and proven history operating in the hospitality industry, supported by a strengthened team to address this key market, is set to accelerate PPDS’ position as market leader.

Central and Eastern Europe
With the company’s market presence in Central and Eastern Europe continuing to grow, Milan Krejzlik, CEE Sales Manager, will see his current responsibilities extended to become Sales Director CEE, overseeing sales across the cluster.

Heading up the existing CEE team, the move is designed to help further expand brand awareness, and to seize new opportunities for PPDS digital signage, interactive displays, direct view LED and professional TV products and solutions on a broader scale.

Franck Racapé, Vice President EMEA at PPDS, said: “We see some tremendous opportunities for growth in Europe, and with today’s announcement we’re providing our greatest assets – our people – with the support, the structure and the tools to maximise their own strengths and abilities, helping them and the business to flourish.”

“PPDS has a proud record of continuing to invest in and expand its talented global team. This is a strategy that will continue in 2022, with this clustering only serving to strengthen the positions of our current workforce. Together, we can continue to elevate PPDS and our Philips professional display sales.”

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