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PPDS has added the Apple TV app to its range of Philips MediaSuite hospitality TVs.
The Apple TV app offers viewers a personalised guide to their favourite movies and TV shows across channels, rentals and purchases in a single app.
The Apple TV app streams seamlessly to viewers in over 100 countries and regions on iPhone, iPad, Mac, Apple TV, and online at tv.apple.com, plus popular video streaming devices, smart TVs, and gaming consoles.
According to figures, the global video streaming market was valued at $50.11 billion in 2020 and is expected to reach $223.98 billion by 2028 as people continue to switch to non-linear, on-demand, entertainment services. In the UK alone, the average time spent streaming in 2019 during lockdown, stood at around six hours and 25 minutes per day, a total of almost 45 hours per week – rising by a third year-on-year.
Jeroen Verhaeghe, International Business Manager for Hospitality and the mastermind behind Philips MediaSuite, said: “I am absolutely delighted that we can now offer access to the Apple TV app, which features Apple TV+, one of the world’s most popular TV streaming services, to Philips MediaSuite. Bringing even more choice to hotel guests by allowing them to stream the content they enjoy, in the ways they want. Heightened by the pandemic, streaming services have never been more popular, so it’s vital to PPDS and the hospitality industry to keep pace and meet the new needs of today’s travellers with our Philips professional displays.”
“From the very beginning, our focus for Philips MediaSuite was to ensure we were able to evolve with the market. To do that, we needed to be flexible, to listen and, crucially, to be able to respond quickly to customer needs, ensuring we are always fresh and relevant,” he adds.
“Our strategic decision to run our Philips MediaSuite TV on the Android TVTM OS means our customers and their guests will always benefit from the latest features they come to expect, whether that’s the latest app, an important security patch, user analytics, voice control, or the latest streaming platform. The Apple TV app on Philips MediaSuite is another example of the market asking and PPDS delivering. The best just got better once again,” Verhaeghe concludes.
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