SVOD market shares in Q2 2021

The margins between Disney+, Hulu, and HBO Max & Netflix and Prime Video continue to grow smaller. Netflix is the market leader by a 8% margin, and Prime Video now holds just 6% over Disney+. Apple TV+ didn’t find the key to growth while offering a free trial, and we will see how ending the trial affects its market shares in the Q3 analysis.


Market share development in 2021
Disney+ and HBO Max were the only two streaming services to gain market share (+1%) through Q2. The mid-field SVODs managed to retain their shares, but the larger players Netflix and Prime Video saw the most drastic change in market share.


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