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The margins between Disney+, Hulu, and HBO Max & Netflix and Prime Video continue to grow smaller. Netflix is the market leader by a 8% margin, and Prime Video now holds just 6% over Disney+. Apple TV+ didn’t find the key to growth while offering a free trial, and we will see how ending the trial affects its market shares in the Q3 analysis.
Market share development in 2021
Disney+ and HBO Max were the only two streaming services to gain market share (+1%) through Q2. The mid-field SVODs managed to retain their shares, but the larger players Netflix and Prime Video saw the most drastic change in market share.
JustWatch is an international streaming guide that helps over 20 million users per month to find something great to watch on Netflix, Prime Video, Disney+, etc. across 52 countries.