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According to App Annie, the average daily hours spent in apps in Q2 2021 for the UK was 3.8 hours – significantly up from pre-lockdown figures (Q2 2019).
COVID, Booze and the Euros: The top breakout apps by downloads (Q2 2021 vs Q1 2021)
In the UK, with restrictions gradually easing over Q2 this year (April 2021), there’s been an evident and notable trend in the top breakout apps by downloads:
- NHS App
- Greene King
- NHS COVID 19
- Wetherspoon Order and Pay
- Euro 2020 Official
- It’s clear COVID-related apps continue to dominate the UK app market with the NHS App at #1 and NHS COVID app at #3. Consumers are increasingly spending a huge amount of their time in these apps for reasons such as, travelling ease, the UK’s track and trace system or information and immunisation.
- The NHS App has been downloaded around 7.2 million times, while the NHS-COVID-19 App has been downloaded around 15 million times on iOS and Google Play Combined in the United Kingdom, as of June 2021.
- The Wetherspoon Order and Pay app at #4 allows anyone with an iPhone or Android phone to order food and drinks to their table without leaving their seat at their pubs and bars. Similarly, the Greene King app, highly ranked at #2, allows users in their pubs to view menus, order food/drink and pay all from their phone.
- With the Euros postponed from last year, and finally taking place this Summer, sitting at #5 in the top breakout app by downloads, reiterates the country’s love for football. The app allows users to follow their favourite teams, check match details, catch up on game highlights, assemble fantasy football squads and check for available tickets.
“It’s clear that as restrictions have slowly lifted over the past quarter, the UK population’s enthusiasm and love for pubs has not subsided during the pandemic. With table service implemented at drinking spots across the country, mobile continues to play a key part in pandemic recovery, demonstrated by the popularity of order and pay apps. Consumers continue to make good use of the NHS apps to help control and reduce the spread of COVID-19. With England, Scotland and Wales all participating in this years Euros, and a feeling that football might be coming home this summer, fans have been eager to stay up to date with their team’s progress during the tournament. Our behaviour on mobile shows that the UK really does love its football and its pubs!”
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