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Exclusive Networks has acquired Ignition Technology.
Ignition will become the brand entity for new vendors moving towards late-stage startup mode and aiming to reach a global market.
Jesper Trolle, CEO at Exclusive Networks said: “These vendors have different needs and expectations depending on where they are in their growth journey. By creating a separate entity, we can provide a global launchpad for these emerging start-ups whilst maintaining our key focus on the specific needs of our core established and scale-out vendors.”
Peter Ledger, Co-founder and MD of Ignition added: “This is a great opportunity for both ourselves and vendors to get a clear pathway to boost progression globally. Transitioning through the stages of startup to scale-out has always been a dilemma for vendors wanting the focus of a local specialist but needing scale, and for those specialists to be able to benefit from the hard work and investment put into the early stages.”
Trolle continued, “It will increase our relevance, both with the new generation of vendors and the thousands of partners globally that rely on us to act as their virtual CTO and triage for new tech innovations. Global expansion is a key part of our own omnichannel proposition which makes us relevant to all sectors of this market across supply and demand-side standpoints. We really believe we are starting something good with this initiative and I personally can’t wait to see the Ignition model integrated and replicated across our global organisation.”
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