Citizen enters smart watch market with CZ Smart launch

Citizen has entered the smart watch market with its latest CZ Smart – the brand’s first full digital display smartwatch. This is the latest introduction from Citizen who in 2012 introduced CITIZEN Eco-Drive Proximity, an analogue watch with Bluetooth capability. This men’s smartwatch features a rugged bezel and anodized aluminum top ring. A touchscreen display dial is framed by a 46mm case crafted in 316 stainless steel. The CZ Smart is available in three models including a gunmetal ion-plated bracelet, a black silicone strap and a blue silicone strap.

With Wear OS by Google, CZ Smart supports a variety of apps: Google Assistant, Google Pay, and Google Fit (with functions like workout tracking, heart rate measurement, goal-setting and more). Download more smartwatch apps from the Google Play Store, and access other features like Agenda, Alarm, Calendar, Contacts, Stopwatch, Timer, Translate, Smart Battery Modes, Enhanced Phone Dialer App, Wellness Apps with Sleep Tracking, Battery-Optimized Activity Mode and Cardio Level Tracking. Citizen is also including pre-approved installation of third party apps Spotify, Noonlight and Strava on CZ Smart.

The watch displays incoming calls, texts, emails and calendar notifications. The built-in speaker and microphone makes it convenient to answer a call directly from CZ Smart. With rapid charging and battery safe modes, the watch can always display its personalised dial.

Built-in sensors include an accelerometer, heart rate monitor, compass, barometer and gyroscope. The device supports WiFi, Bluetooth, NFC and GPS. Users can connect Bluetooth-enabled headphones or earbuds directly to CZ Smart and go for a run or hike while leaving their smartphone at home. It is water resistant up to 30 Meters.

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