Onfido, has reported an 82% increase in global sales over Q3 2019 more than doubling sales from net new customers (103 new clients). The company puts this growth down to new customers switching from other providers, with 237% growth in U.S. sales over the same period.
According to Husayn Kassai, CEO and Co-founder of Onfido: “We made significant strides over the last quarter to make our product offering not only more conducive to enterprise-level organisations but also fairer when it comes to verifying people from different ethnicities. We believe these changes will only accelerate our growth further.”
Onfido’s partnering with Identity Access Management (IAM) industry players has led to increased demand from enterprise-level customers. This was spearheaded by new deals with ForgeRock’s leading reseller, HubCity Media, as well as deals with Salesforce and Okta customers. Joint marketing activities with leading IAM vendors included an e-voting roundtable with Okta and integration into Auth0’s Marketplace (the leading identity platform for enterprise developers). Onfido’s new Salesforce AppExchange release enables Salesforce customers to easily integrate onfido’s digital identity verification into their existing workflows.
Identity proofing vendors have a responsibility to make sure everyone has fair and equal access to services. In Q3, Onfido’s FaceMatch algorithm, which establishes proof of identity document (ID) ownership, achieved market-leading accuracy with a 10X improvement on its previous algorithm while being the fairest it has ever been across all ethnicities. The technology was recognized by CogX as the “Best Innovation in Algorithmic Bias”.
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