Tech Data launches Run Rate promotion for Citrix partners

Tech Data is presenting Citrix partners in the UK with the opportunity to increase their profits and drive sales with its 2020 Run Rate promotion – offering them a special rebate when they achieve pre-set sales goals.

The distributor is also offering additional support to Citrix partners to ensure that they can follow up on the recent acceleration in sales and further deepen and strengthen customer relationships. An upsurge of activity and engagement in March and April saw VDI license sales booming, says Tech Data, which now wants to help resellers build on that growth.

“We believe there is good potential for all Citrix partners – and Silver partners in particular – to take themselves to the next level and deliver more to their customers, in areas such as managed services, SD-WAN, and application delivery and control,” explains Bev Wallace, Citrix business development manager, UK, at Tech Data.

“We have both the technical expertise and the capacity to help them and can thus provide a distinctive offering for Citrix partners. Tech Data has a long-standing partnership and is a leading Citrix distributor for Citrix in the UK and Ireland. Tech Data has the expertise, tools and services to support partners in every aspect of Citrix business and support the current acceleration in end-user demand.”

In addition, she noted, Tech Data has extensive credit and finance options, which are vitally important at a time when many budgets may have come under unexpected strain.

The 2020 Run Rate promotion is already available and proving to be popular with Citrix partners as a way of boosting margins. Available only on deals of under $100,000, consisting of net new licence sales of eligible products, and not usable with any other promotion, it offers a quarterly rebate of five per cent, up to a stated upper limit. Each partner is given a baseline target, based on average run-rate over the past five quarters or 50 per cent of run-rate (whichever is greater).

Currently, the promotion is running until the end of June, but it may be extended. Tech Data is running a very short survey to gather the collective views of Citrix partners they can take part at

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